The Pet Professional Guild British Isles

The Association for Force-Free Pet Professionals

Representing Pet Trainers, Pet Behavior Consultants, Pet Care Service Providers & 
Veterinarians Across the British Isles

The PPG Advocacy Committee Key Goal

To reduce and then eliminate the practice of using electronic shock devices in the training of pet animals by 2018

 Strategic Approach

  1. By identifying the best and most professional approach to communicate, educate and engage local communities on this important pet welfare and consumer transparency issue.  
  2. By strategically aligning key organisations around scientific data and studies to support this key initiative
  3. By communicating assertively, professionally and respectfully while adhering to the PPG’s Guiding Principles

PPG Advocacy 2015

It is the position of the Pet Professional Guild that effective animal training procedures lay the foundation for an animal’s healthy socialisation and training and helps prevent behaviour problems. The general pet-owning public should be educated by organisations and associations to ensure pet animals live in nurturing and stable environments to better prevent behaviour problems. In this effort, it is the position of the PPG that the use of electrical stimulation, or “shock” or “e-collars,” to train and/or modify the behaviour of pet animals is not necessary for effective behaviour modification or training and damaging to the animal. For the purposes of this statement, electrical stimulation devices include products often referred to as: e-collars, training collars, e-touch, stimulation, tingle, TENS unit collar, remote trainers.

Numerous countries have banned electrical stimulation devices, and the PPG’s official position is that electrical stimulation can play no part of effective and ethical animal training. Studies and the experience of the PPG’s membership finds that training and behaviour problems are consistently and effectively solved without the use of electrical stimulation devices. Evidence indicates that rather than speeding the learning process, electrical stimulation devices slow the training process, add stress to the animal, and can result in both short-term and long-term psychological damage to animals. Click here to read our full position statement


It is the position of the PPG that all training should be conducted in a manner in which to encourage animals to enjoy training and become more confident and well-adjusted pets. All PPG members should encourage and use positive operant and respondent training methods, both personally and professionally. Further, the PPG and its members actively eschew and recommend banning the sale of electric stimulation devices and all related training and control aids to be used as any part of an animal training or behaviour modification protocol.

No Shock Petition

Click here to sign our No Shock Petition.  PPG is gathering signatures to show corporations how the pet owning community and pet professionals feel about the sale and distribution of training aids that can physically and mentally damage our pets.

Even at the lowest setting, electrical stimulation devices present an unknown stimulus to pets which, when not paired with a positive stimulus, at best is neutral and at worst is frightening/painful to the animal. Pets learning to exhibit a behaviour in order to escape or avoid fear or pain are, by definition, subjected to an aversive stimulus. Studies indicated that dogs trained with shock displayed stress signals as they approached the training area and frequently work slowly and deliberately. In many instances, electrical stimulation causes physiological pain and psychological stress to the animal, often exhibited by vocalisation, urination, defecation, fleeing and complete shut-down. In extreme cases, electrical stimulation devices may burn animal tissue.

Educational Articles

Polsky R. “Can Aggression in Dogs Be Elicited Through the Use of Electronic Pet Containment Systems?Click here for the article.

Hiby, E.F.; Rooney, N.J.; Bradshaw, J.W.S. “Dog training methods: their use, effectiveness and interaction with behaviour and welfare.Click here for an abstract of the article.

Schalke E, Stichnoth J, Ott S and Jones-Baade R. “Clinical signs caused by the use of electric training collars on dogs in everyday life situations.” Click here for the article

Beerda, B. 1998 Behavioral, saliva cortisol, and heart rate responses to different types of stimuli in dogs. Click here for the article abstract

N.H. Azrin, H.B: Rubin, R.R: Hutchinson Biting Attack by Rats In Response To Aversive Shock. Click here for the article

Emily Blackwell, Rachel Casey The use of shock collars and their impact on the welfare of dogs: Click here for the article

Matthijs B.H. Schilder, Joanne A.M. van der Borg Training dogs with help of the shock collar: short and long term behavioural effects Click here for the article

Kristy Englert, The use of Electric Shock Collars vs. Other Training Methods: Efficacy, Stress, and Welfare Concerns Click here for the article

David Ryan, Negative impacts of training dogs using an electric shock collar Click here for the article.

Pamela Dennison Why i really hate electronic fences. Click here for the article


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